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Paid Search Analyst

Posted on May 15

The Department

The Junior Paid Search Analyst will assist in the creation and management of paid search accounts on behalf of Digital Third Coast’s clients – including traditional PPC (pay per click), image ads, paid social advertising, remarketing and media buys. The Junior Paid Search Analyst has ultimate responsibility for completion of assigned tasks and the achievement of client goals through paid search and social mediums.

Your Role

Research of competitive paid search landscape
Generation of keyword targets including expansion and improved organization of current paid search campaigns
Ideation and generation of paid search ad copy
Implementation of paid search ad copy testing
General PPC account maintenance
Weekly and monthly PPC reporting
Analysis of paid search trends through Google Analytics, search platform reports and third party tools
Coordination with Paid Search Account Managers on projects and responsibilities
Identification of opportunities for SEO project leads to review
Identification of new, creative paid search opportunities for Account manager and client review
General production of paid search accounts

Requirements

The candidate will have 1-2 years of experience with skills that include:

Creative thinking
Curious nature – you want to understand what causes what
Strong attention to detail
Team player
Ability to work independently
Excellent verbal and written communication skills
Excellent analytical thinking and reasoning skills
Proficiency with MS Office Suite
Web savvy
Client management and/or project management skills a BIG plus
Experience with Facebook, Twitter and LinkedIn ads a plus
Web design background a plus
Blogging/Writing background a plus
Marketing background a plus

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