Digital Marketing Manager
Posted on Nov 06
Cars.com is seeking an enthusiastic, creative-minded individual to manage digital media as a key piece of the Cars.com acquisition marketing strategy. The Digital Marketing Manager will oversee some of the highest profile Cars.com acquisition marketing projects. This individual will be a critical member of the Acquisition Marketing team and will serve as a champion to the growth of this channel in terms of high quality traffic and conversion.
The ideal candidate must possess a keen understanding of the online space with B2C experience and a strong background in digital media management, preferably at an agency for performance-focused clients. This role will manage both performance-focused and brand-building media campaigns.
Own the digital growth strategy including overarching strategy, development of new programs and improvements of current programs across: Programmatic, Direct, Social, Native, Video, Affiliate and App for both B2C and B2B media efforts.
Support the marketing team to help reach the Cars.com strategic goals as well as meeting/exceeding monthly and annual goals for the channel.
Evaluate general business initiatives and identify opportunities for new/expanded campaigns.
Manage in-house team of three direct reports and develop a cohesive team to plan, develop, execute and implement campaigns
Provide campaign analysis as well as unsolicited strategic insight based on data and experience to grow the digital channel.
Collaborate with marketing leadership on strategic planning.
Coordinate the execution of contracts/SOWs from outside vendors.
Be a champion for innovation and knowledge about the rapidly changing digital landscape for marketing and sales leadership to align priorities and drive toward exceeding customer, ROI and consumer expectations.
Ability to tell the big picture story from the results/data that’s easy for management to understand
Must be able to speak confidently to senior management about program performance
Strong pulse on the digital media landscape
Management of constant discussions and negotiations with media and technology partners about opportunities to drive innovation/optimization for the program
Creative problem-solving skills with an ability to anticipate questions/problems
Superb time management and attention to detail with continual focus on meeting deadlines in a fast-paced changing environment
Highly adaptable to learning new processes and technology
Excellent communication, both written and verbal, and coordination skills
An organized individual with great attention to detail and focus on quality of results; experience successfully building processes that streamline cross-functional workflows
Expertise across media platforms such as Doubleclick Client Manager, Facebook, etc.
A history of successfully using digital and site analytics tools (Doubleclick, multi-touch attribution, Google Analytics) to generate marketing recommendations and optimizations
Strong communication and relationship-building skills. Proven track record of creating and fostering relationships with third party partners to drive successful campaigns
Ability to learn quickly, iterate based on data, and work efficiently in a fast-paced environment.
Flexibility and agility to adapt to changing and evolving business objectives
6-8 years of experience managing digital media with a performance focus
Experience and familiarity with the current state of the digital media marketing industry
Experience working with digital marketing platforms such as: DMPs, attribution tools, DSPs, Omniture/GA preferred
Experience in managing display advertising directly, particularly with regards to direct response campaigns, highly desired
Experience with websites with large numbers of listings/inventory and lead generation goals
Strong analytical skills (must be comfortable in Excel)
Experience with Microsoft PowerPoint and Word
Undergraduate degree in a business-focused major with a background or emphasis on marketing or advertising