Demand Generation Strategy Advisor
Posted on Oct 11
Small collaborative team working in corporate headquarters in Lincolnshire, IL
The Demand Strategy Manager ensures the creation, delivery, and execution of a series of marketing programs that drive demand for Zebra solutions, in alignment with regional & vertical market goals. The position oversees the campaign-based demand generation process for a specific vertical or portfolio, in close coordination with peers around the world.
Serve as the global vertical content SME
Serve as the routes to market SME and partner with regional vertical marketing to build WW GTM strategies and plans
Build & deliver core vertical platform and solutions/use case assets to regional vertical marketing.Build global WW GoTo Market plan for vertical and solutions leveraging the global brand and solutions architecture to attain a thought leadership position in the market
Collaborate with vertical and product-focused strategists in creating and executing a campaign plan designed to generate demand for their area of responsibility.
Interprets the marketing strategy to define campaign objectives, goals and identify the marketing mix of deliverables.
Manage the creation and deployment of campaign assets to achieve plan goals, including e-mail, digital, print, event-based marketing tactics, among others.
Develop a deep understanding of VOC and end user/ decision maker personas in alignment with the Buyer’s Journey
Act as the “demand creation expert” for area of responsibility, including the monitoring of tactical performance, market trends, industry best practices to drive strategic insights and adjustments.
Top-level comms plan and “campaign map” for area of responsibility, collating all planned tactics for the vertical or portfolio in question.
Build project plans and execute day to day management to ensure on-time/on-budget delivery of demand generation programs and assets in support of the vertical campaign in region.
Lead virtual team including, regional & global vertical marketers and agencies in the creation and WW execution of market-ready vertical assets
Align with Marketing Ops, Global Product Marketing and Brand teams to ensure common process, look and feel for all assets; maintain assets in a common digital asset management system
Annual WW GTM plan, production timeline with budget
Monthly tracking of performance of production plan and budgets
Ongoing Buyers’ Journey content mapping for area of focus; identification & long-term plan for filling gaps in collaboration with key stakeholders
Bachelor’s degree in Marketing, Communications or similar.
Preferred Work Experience (years):
5+ years relevant work experience in B2B marketing
Key Skills and Competencies:
Depth of experience in creation and strategic implementation of multi-touch/ multi-phase campaigns in support of technically-advanced products & solutions
Ability to think strategically and guide fellow stakeholders, based on Marketing expertise.
Strong tactical marketing skills & creative vision.
An outcome-focused approach to marketing and demand generation.
Exceptional influencing skills; Leading without direct authority; Cross functional partnership & leadership skills
Strong communication skills to relay campaign plans and results to internal and external audiences.
Solid understanding of translating business requirements and brand personality into assets, copy, and design
Ability to align stakeholder insights/ requirements with buyer’s journey realities to produce usable, relevant assets
Digital marketing expertise; firm understanding of testing strategies and execution of all digital assets.