Vice President of Marketing

Posted on Oct 10

The Department

About the Company

At Civis Analytics, we believe that organizations must build a “system” around data-based decision making in order to be competitive in the marketplace.  And those that do will truly differentiate themselves. Over the last four years, Civis Analytics has become the premier partner for organizations seeking to build those systems.  

We blend world-class data science talent with proprietary data and cutting-edge software to help companies build a competitive advantage in how they identify, attract, and engage loyal customers and employees. With an interdisciplinary team of data scientists, developers, and survey science experts, Civis works with Fortune 500 companies and the country’s largest nonprofits to make data-driven decision-making essential to how the world’s best brands do business.

Civis embraces the individuality of our employees and we celebrate each other's differences. Our products, services, and culture benefit from and thrive on the unique perspectives brought by each person in our Civis community. We're proud to be an equal opportunity workplace, and we are committed to equal employment opportunity regardless of race, age, sex, color, ancestry, religion, national origin, sexual orientation, gender identity, citizenship, marital status, disability, or Veteran status. If you have a disability or special need that requires accommodation, please let us know.

Your Role

About the Role

We are looking for an experienced, energetic, data-driven growth marketer with stellar communication skills to help lead our rapidly growing and enthusiastic marketing team. Candidates should have experience in and passion for strong POV content driven demand gen, growth and marketing automation and a track record of measurable success. Reporting to the Chief Revenue Officer (CRO), you will lead a team using a data-driven and education-based content approach to help us achieve our ambitious growth goals. As part of a rapidly growing technology and data science company with high demand for our analytics software and solutions, you will take ownership and responsibility for product marketing, digital marketing and campaigns and communications and events that all drive demand.  

The mission for Civis’s marketing function is to position the organization as experts in the Data Science and Analytics space and drive qualified leads through the disciplined placement of education-based content, speakers, and events participation. You will have to be innovative in your approach and eager to use internal expertise to find and share the stories and targeting approaches that set Civis aside from the market.

Requirements

Responsibilities:

Build a world-class lead generation strategy that leverages our high-quality content assets
Collaborate with product management on product marketing strategies, including: case studies, sales enablement collateral, and educational-based POV pieces and white papers
Lead the building of digital content that tells our story the right way and optimizes to accomplish corporate goals
Build and manage email marketing and lead nurturing campaigns
Manage SEO, paid, and social media promotional campaigns through the appropriate channels
Work with team to identify and manage Public Relations and speaking opportunities
Collaborate with product teams on competitive analysis and benchmarking
Own marketing data reporting in collaboration with sales ops team
Work with internal and external design teams, providing creative direction as needed on projects
Manage vendor negotiation and management

Qualifications

Bachelor’s degree in business or marketing related field
10+ years of B2B marketing experience with technology, data and/or analytics centric product
3+ years of recent brand, consumer and/or media marketing industry experience
Experience in managing lead generation programs, including direct email campaigns
Passion for marketing automation using programs like Salesforce, Marketo, Pardot and/or Hubspot
A data geek’s love for metrics, and experience in creating useful results reporting
Broad marketing discipline and significant product marketing experience
Ability to build and manage a team
Vendor management and outsourcing experience required
Autonomous and self-driven
Attention to details with high quality standards
Proven cross-functional leader and motivator
Very strong written and verbal communication skills
Ability to flourish in a fast-paced, high-growth work environment and comfortable with ambiguity
Quick learner who picks up new technologies with ease

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